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Greenwashing: The Greenwash Guide
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This report (PDF) takes a look at the main issues and players involved in greenwashing, giving an overview of the many types of greenwashing, how it's committed and how to avoid it.
The graphic-rich document includes real world examples of right and wrong ways to make eco-claims. Any company advertising the environmental benefits of their company, products or services should be aware of the many different environmental advertising standards as well as best practices to follow.
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